Canada’s game development industry ranks among the largest of any country in the world, and according to the latest data from the Entertainment Software Association of Canada (ESAC), it just keeps growing.
NPD Group for the Entertainment Software Association of Canada (ESAC) conducted a new research which shows that two thirds of Canadians, or 23 million of the population, are gamers. Thus making Canada the home to one of the largest per capita populations of video game players in the world.
The average players age is now 39 compares to the previous years. Video games are increasingly playing a role in social interactions across all age groups. Findings show that 71% of parents play video games with their children at least once a week. For younger players, video games remain a platform to engage with friends. Eight in ten action/adventure game players indicate they typically play with their friends, and over a third of teen respondents believe video games are an excellent way to interact with family and friends.
“With this new research we’re gaining insight into the Canadian gamer; who they are, what they play and what other activities they like to engage in”, said Jayson Hilchie, President & CEO of the Entertainment Software Association of Canada. “We are now at a point where video games are part of the lives of our grandparents, parents, siblings and children, just like TV and the Internet. Canadians recognize our products as mainstream entertainment, and increasingly as tools to socialize with each other and learn new skills” added Hilchie.
Download the rest of the The Canadian Video Game Industry pdf here.
To find out more information and results of the study you can check out CANADA – A NATION OF GAMERS.